[PDF] association analysis in data mining example

Association Rule If I1 & I2 are associated, then, I1 ?I2. Ex: If I1={Beer} & I2={Diaper, Eggs} & if they are associated, then, {Beer} ?{Diaper, Eggs}. This means if a transaction has 'Beer', It might have 'Diaper' & 'Eggs' as well but not vice-versa.
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  • Is an example of association analysis?

    {Diapers} ?? {Beer}. The rule suggests that a strong relationship exists between the sale of diapers and beer because many customers who buy diapers also buy beer. Retailers can use this type of rules to help them identify new opportunities for cross- selling their products to the customers.

  • What is an example of association mining?

    Introduction. The most famous story about association rule mining is the “beer and diaper”. Researchers discovered that customers who buy diapers also tend to buy beer. This classic example shows that there might be many interesting association rules hidden in our daily data.

  • What is a real life example of association in data mining?

    A classic example of association rule mining refers to a relationship between diapers and beers. The example, which seems to be fictional, claims that men who go to a store to buy diapers are also likely to buy beer. Data that would point to that might look like this: A supermarket has 200,000 customer transactions.
  • Association is a data mining technique that discovers the probability of the co-occurrence of items in a collection. The relationships between co-occurring items are expressed as Association Rules.
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