[PDF] fyre festival marketing company

Is Fyre Festival a marketing tactic?

The team working on the Fyre app were building something they believed in, and Fyre Festival was supposed to be a marketing strategy to raise awareness of their product. That’s right; the entire festival was a marketing tactic for something else. A misguided, idiotic marketing tactic.

How did Fyre Festival get paid?

McFarland and Ja announced the festival in December of 2016 with the help of celebrities like Kendall Jenner, who was paid $250,000 for a single promotional post on Instagram; in a campaign orchestrated by marketing company Jerry Media, many big names built up Fyre Festival’s mystique and FOMO by simultaneously posting a single orange tile.

What happened to the Fyre app?

The app died an unceremonious death when all its money was ultimately poured into trying to rescue Fyre Festival. The team working on the Fyre app were building something they believed in, and Fyre Festival was supposed to be a marketing strategy to raise awareness of their product.

What happened to Jerry Media's Fyre Festival Instagram account?

Jerry Media, the advertising firm that promoted Fyre Festival, is under fire for its F---Jerry Instagram account. The account ultimately amassed more than 14 million followers by posting screenshots of tweets without attributing them to the comedians and content creators who made them in the first place.