[PDF] Jean-Louis Petermann

Who is John Peterman?

The J. Peterman Company is an American retail company that sells clothing, fashion accessories, and furniture primarily through catalogs and the Internet. It was founded by John Peterman in 1987 and has its headquarters in Blue Ash, Ohio.

When did J Peterman go bankrupt?

When the J. Peterman Company declared bankruptcy in 1999, its assets and brand were sold at auction to retailer Paul Harris. But a little more than a year after that, Harris went bankrupt, and Peterman was there to buy back his brand at a fraction of what it had gone for in 1999.

How much money did J Peterman make in 1989?

The first color catalog was produced in 1989, continuing to depict products with illustrations rather than photos. Within the first year, the J. Peterman Company made $300,000 in sales on media ad space. In 1989, the company made $4.8 million in sales, and concluded its first deal with Hambro America.

Why does J Peterman use illustrations?

4. The J. Peterman catalog uses illustrations of its clothing for a reason. Unlike most mail order catalogs, the J. Peterman Company shows off its clothing exclusively through illustrations, not photographs. And the illustrations don't even depict a person wearing the item.