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What is the CATI telephone interviewing survey method?

The CATI telephone interviewing survey method is an innovative research methodology where an interviewer administers a computer-assisted questionnaire or script to the respondent during a phone call via a computer screen. The software automatically leads the questionnaire flow in a way that matches the responses of the respondent.

What is cati market research?

CATI stands for Computer Assisted Telephone Interviewing - CATI market research is telephone interviewing that is guided by a computer program.

What is a CATI survey enumerator?

In the CATI survey method, interviewers (also called survey enumerators) use CATI software which guides them through a survey, records responses, and monitors response and completion rates, among other features.

How does the CATI program work?

Any questionnaire routing or complex survey logic is handled by the CATI program. Sample management – i.e. The scheduling and allocation of the telephone numbers to individuals or groups of interviewers assigned to fieldwork on a particular study.