[PDF] ERP-CRM - Intelli`N

What is a CRM & ERP implementation?

C ustom ERP implementations, like Salesforce ERP, integrate your business departments and their roles as one functional unit to give you clarity into actionable items. And luckily, integrating ERP and CRM solutions is easier than ever, thanks to cloud computing and remote software deployment developments.

Is CRM a client centric system?

From broad strategy to granular decisions, the knowledge afforded by CRM is inherently client-centric. ERP systems also employ external data the same way as a CRM system, but it's only a small part of its overall structure.

How can a company integrate a CRM?

Companies can integrate software such as payroll, accounting and CRMs to create a cross-functional view of the company’s performance. Companies can integrate CRMs with tools that help them manage the customer journey or sales pipeline, such as e-commerce platforms and marketing automation systems.

Does a CRM help supply chain management?

Because a CRM tracks customer purchase histories, predicts customer lifetime values and gives likely scenarios of customer demand, it can lend to helping supply chain managers know what to stock and when. However, a CRM does not help with resource planning to the depth that an ERP system does.