[PDF] adobe analytics customer 360

Connect behaviours, preferences and traits together within a customer intelligence engine that gives data-driven marketers a 360-degree view of their  Autres questions
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  • What is a customer 360?

    Customer 360 refers to the creation of a master customer record by aggregating all data about that customer from across the organization. Customer 360 provides a trusted, single view of a customer's name, address, contact information, gender, and interactions with a business.

  • How do you create a 360 view of customers?

    How to Get a 360-Degree View of Your Customer

    1Use a customer relationship management (CRM) software. A CRM is where you can store all of your customer data, making it a perfect place to track all the touch points a customer has with your company. 2Practice social listening. 3Conduct a data audit.
  • The ultimate goal of Customer 360 is to eliminate fragmented and siloed data and create a single customer data hub so you can build personalized and connected customer experiences that better meet customer expectations and optimize your business processes.
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