[PDF] adobe analytics tracking without cookies

Our IT guys told me that if user doesn't accept cookies will not be visible in our Adobe Analytics data, is that true? We are, according to our laweyers  Questions associées
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  • Does Adobe Analytics work without cookies?

    Adobe Analytics uses cookies to differentiate requests from different browsers and to store helpful information that an application can use later. They can also be used to associate browsing information to customer records.2 août 2023

  • What is cookieless tracking?

    Cookieless tracking offers a way to collect audience insights when a user rejects cookie consent or cookies are not supported. Instead of a cookie, a cookieless tracking solution enables marketers to track each user who visits their website by using scripts that only run when they visit a webpage.

  • How can I track without third party cookies?

    4 Tips to Prepare for Cookieless Marketing

    1Turn on Google Analytics 4.2Start Gathering First-Party Data.3Invest More in Market Research.4Focus on Personalization.5Use AI-Based Bidding.6Reconsider KPIs.7Use Contextual-Based Advertising.8Target Based on Location and Time.
  • You can disable the use of cookies for Google Analytics by specifying the {'storage' : 'none'} option when creating the tracker instance. See Google's guide on the subject for more details.
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