[PDF] adobe customer data platform

Real-Time CDP is your complete customer data management solution — from acquisition through loyalty — with customer data capabilities and advanced tools built  See all features · Pricing · Learn & documentation · Definitive guide to CDPsAutres questions
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  • What is Adobe customer data platform?

    A customer data platform (CDP) is a software solution that centralizes your data across multiple channels and systems to create a single unified customer profile.

  • What is Adobe Experience platform CDP?

    Real-Time CDP is a service built on Adobe Experience Platform that helps you to combine known and unknown customer data in real-time for holistic, up to date profiles you can access in any channel to create true personalisation.

  • What is the difference between Adobe DMP and CDP?

    CDPs collect PII, while DMPs use general identifiers like cookies, IP addresses, and devices. DMPs store data for shorter periods of time, often around 90 days, while CDPs are designed to store data for years.
  • Introduction. Adobe Audience Manager (AAM) is an industry-leading Data Management Platform (DMP) from Adobe that is slowly taking a back seat to Adobe Real-Time CDP. Why? Adobe RT-CDP is a more robust, first-party DMP solution that is future-proofed for the initiatives around 3rd party cookie blocking and restrictions.
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Adobe

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