[PDF] air france klm marketing strategy

1. Optimising our operating model. Description. Restructuring our activities · 2. Increasing our productivity. Description. Growing profitable passenger revenueAutres questions
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  • What is the strategy of Air France-KLM group?

    The Air France-KLM Group aims to become a champion of air transport in Europe, while fulfilling its role as a pioneer of sustainable aviation. Protecting customers' and employees' health and keeping them safe while flying is the Group's top priority and something that they commit to each and every day.

  • What is the relationship between Air France and KLM?

    In 2004 Air France acquired the Dutch airline KLM to create Air France–KLM Group, one of the largest air carriers in the world. The deal, however, allowed the two airlines to continue to operate as separate companies, retaining their own hubs, flights, and logos.

  • What are the 4 P's of marketing airlines?

    An airline marketing strategy is an overall business plan that aims to reach prospective consumers and turn them into customers of the services as well as keep existing customers engaged. When systematically planned, the strategy covers the four P's of marketing – product, price, place, and promotion.
  • The offer was successful as 89.2% of the shares were tendered by KLM shareholders. The merger gave birth to the world's largest airline company,5 called Air France-KLM. Analysts termed the merger 'unique. ' Despite the union, both companies would keep their brands alive by flying their planes in their respective names.
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Corporate Social Responsibility Report 2014

employees over the past three years. The next step is to win back market share with our new Perform 2020 plan. AND WITH AIR FRANCE AND KLM? Frédéric Gagey.



AF–KL dual-hub strategy presentation

Deputy CEO of Air France-KLM haul market already taken by charter airlines. A model increasingly under pressure ... The Air France-KLM dual-hub strategy ...



Annual report

23 Nov 2010 For Air France-KLM 2009-10 proved to be a very difficult financial year ... strategy since it feeds our long-haul flights.



New strategic plan for the Air France-KLM Group

31 Oct 2016 challenges currently facing the business. ... strategic orientations culminating in the pre- ... Air France-KLM named “Airlines” leader.



Air-France-KLM-Sustainability-Report-2018.pdf

BUSINESS RESPONSIBILITY AT THE HEART OF THE STRATEGY. Commitments. We have long assumed our responsibilities as both an employer and an airline group.



Rising to the growth challenge

Our strategy was the right one and we kept our promises. The airline industry: a dynamic market ... AIR FRANCE-KLM – Annual Report 2014 – Our ambitions.



Trust Together: Air France-KLM regains the offensive with a new

3 Nov 2016 Together Air France-KLM's new strategic project. “With Trust Together



REGISTRATION DOCUMENT 2013

REGISTRATION DOCUMENT 2013 - Air France-KLM. 4. Highlights of the 2013 financial year. Implementation of the Transform 2015 plan. ? On March 15 2013



Air France-KLM

We integrate Corporate Social Responsibility in business and operations. Our CSR strategy is centered around four pillars: Environment Customer experience



Annual Report 2010-11 O P E N & C O M M I T T E D

Air France-KLM group was able to implement the strategy required to win back market ... competition from low cost carriers and the Gulf State airlines.