[PDF] Information Subsidies and Social Media - Institute for Public Relations

What is the Institute for public relations?

Founded in 1956, the Institute for Public Relations is a 501 (c) (3) nonprofit foundation dedicated to fostering greater use of research and research-based knowledge in public relations and corporate communication practice.

How has social media changed public relations?

Highlights of this year’s open-ended responses suggest blogs and social media have enhanced the practice of public relations. Respondents told us: “They provide more opportunities to communicate.” “They provide a cost-free forum for the expression of ideas, information and opinion.” “New opportunities for direct interaction with target audiences.

Should PR embrace social media?

Risk can be negative information, but audiences are going to the web so PR must embrace social media whether we like it or not.” “They increase the immediacy of communication and offer platforms for public opinion on various issues.” “Blogs have enabled our clients to directly reach their target audiences in a cost-effective manner.”

What is public relations research?

Research in public relations, to guide and evaluate communications programs (in other words, planning research, and measurement) Research on public relations, to understand what we do and how we do it (benchmarking and best practices) Research for public relations – the social science underpinnings of our work