[PDF] concept screening in product design

Concept Screening is a critical step in client's innovation process where we test multiple new product ideas developed in a concept board format. The objective is to understand and measure the potential of each concept in order to define the one(s) which should be further progressed in the process.
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  • What are the stages of concept screening?

    The process of concept testing involves stages such as defining the goal of the study, choosing the sample population, deciding upon a survey format, communicating the concept, measuring consumer response and interpreting the results.

  • What is the difference between concept scoring and concept screening?

    Concept scoring is an improved and more detailed version of concept screening.
    Our group discussed which of the criteria were most important and assigned a value for each.
    Each design was given a rating for each criteria, which gave a score based on the weighted value of the criteria.

  • What is concept selection in product design development?

    Concept selection is an activity in the product design process, where alternative concepts are compared and a decision is made to select the alternative(s) which proceed into the later phases of design [1].
    Several authors have raised concept selection as one of the most critical issues in design [1, 2].

  • What is concept selection in product design development?

    If you're building a new car, a new phone, or a new satellite, you need to select a somewhat narrow group of solution concepts and be fairly confident in them.
    For example, if you think that new phone should be made out of glass instead of aluminum, that's something you had better be pretty committed to.

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