[PDF] consumer decision making process ppt

  • What is the consumer decision making process?

    What is the consumer decision making process.
    The consumer decision-making process involves five basic steps.
    This is the process by which consumers evaluate making a purchasing decision.
    The 5 steps are problem recognition, information search, alternatives evaluation, purchase decision and post-purchase evaluation.

  • What are the 5 steps of the consumer decision making?

    5 Essential Steps in the Consumer Buying Process

    Stage 1: Problem Recognition.Stage 2: Information Gathering.Stage 3: Evaluating Solutions.Stage 4: Purchase Phase.Stage 5: The Post-Purchase Phase.

  • What are the 7 consumer decision process?

    The consumer decision-making process consists of seven steps, which are a stimulus, need recognition, information search, evaluations of alternatives, purchasing decisions, and evaluation of purchase decisions.

  • What are the 7 consumer decision process?

    Need recognition (awareness) The need recognition stage of the consumer decision making process starts when a consumer realizes a need. Search for information (research) Evaluation of alternatives (consideration) Purchasing decision (conversion) Post-purchase evaluation (re-purchase)

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