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  • What is the difference between GA4 and AA?

    While GA4 only stores customer data up to 14 months and GA360 up to 50 months, AA provides lifelong customer data storage. Additionally, AA can store cookies for approximately 15 years, whereas GA can only keep them for a month.

  • What is ad Analytics?

    What Is Analytics in Advertising? Data analytics in advertising involves using data generated by websites, social channels, software applications, mobile devices, and third-party data sources to measure campaign performance and identify new opportunities for advertising initiatives.

  • Is Adobe Analytics better than Google Analytics?

    The decision depends on your business goals, budget, and available expertise. Google Analytics will do if you need an analytical tool only for marketing goals. If you need in-depth insights and AI-driven reports to dive deep into user journeys and ensure personalization, there's nothing better than Adobe Analytics.
  • Both platforms offer strong security features. Adobe Analytics uses advanced security, such as encryption and data access control based on user roles, and handles cookies securely. At the same time, GA4, a Google product, is aligned with evolving privacy standards. Adobe Analytics probably has the edge here.
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Adobe Analytics Security Overview

Through the Adobe Analytics Ad Hoc Analysis desktop tool – Allows customers to perform advanced analysis quickly on website activity data including viewing 



Adobe® Analytics Security Overview

solutions including Adobe Audience Manager



Measuring Video in Adobe Analytics

Feb 5 2015 Adobe Analytics provides native support for measuring the most popular ... A graph displays video starts next to ad impressions to let you ...



Video Analytics Implementation Guide 1.5 for JavaScript

May 9 2017 The integration code may call these methods on the AdobeAnalyticsPlugin to set custom metadata for the video



Adobe Analytics features powered by Adobe Sensei Adobe

Adobe Analytics provides the Analysis Workspace a robust



PRODUCT DESCRIPTIONS AND METRICS

Adobe Analytics—Video Analytics allows Customer to measure videos on Customer Site(s) and provides metrics for both video content and ad content including the 



Next-Generation Adobe Analytics Delivers Customer Insights From

Jun 14 2022 This enables brands to combine data sources – from chatbots to call centers to advertising campaigns – with Adobe Analytics behavioural data to ...



Adobe Introduces Mobile App for Adobe Analytics

Aug 12 2020 With limited analyst resources



PSLT - Adobe Analytics: Managed Services (2017v1)

Adobe Analytics: Managed Services offerings. 1. Pre-Production Phase. During the Pre-Production Phase Customer will: (a) create and provide a complete and.



PRODUCT DESCRIPTIONS AND METRICS

Adobe Analytics—Video Analytics allows the Customer to measure videos on Customer. Site(s) and provides metrics for both video content and ad content including 

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