[PDF] adobe analytics google ads

Google Ads, formerly known as Google AdWords, is an online advertising service that allows businesses to pay-per-click advertising across text-based searches,  Destination specifics · Supported identities · Export type and frequency · Allow-listingAutres questions
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  • Can you integrate Adobe Analytics and Google Ads?

    The Adobe Analytics Google Adwords integration enables you to associate customer behavior with campaign and cost data from Google AdWords. Calculating ROAS, or cost per lead with Adobe Analytics is as simple as creating a calculated metric.

  • How do I track Google Ads in Analytics?

    In order to view Google Ads data inside your Analytics account, you will need to make sure the accounts are linked together. In Analytics, select “Admin” and then under “Property” you will see Google Ads Linking. Next, you will check the box next to the Google Ads account you would like to link and then click continue.

  • What is Adobe Analytics vs Google Analytics?

    Google Analytics 4 vs. Google Analytics 360. The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics tool, while Google Analytics is more appropriate for web reporting. Let's dig deeper into the technical part.
  • While Universal Analytics had more out-of-the-box reports, using exploration reports allows users to create customized and detailed reports. Winner: Adobe analytics has an edge when it comes to diving deeper into your data, while Google Analytics 4 predefined reports made it simpler to use.
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