[PDF] adobe analytics vs google analytics 360

Google Analytics 360. The most important difference between Google Analytics and Adobe Analytics is that Adobe Analytics is an actual web analytics tool, while Google Analytics is more appropriate for web reporting. Let's dig deeper into the technical part.
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  • Is Adobe Analytics better than Google Analytics?

    The decision depends on your business goals, budget, and available expertise. Google Analytics will do if you need an analytical tool only for marketing goals. If you need in-depth insights and AI-driven reports to dive deep into user journeys and ensure personalization, there's nothing better than Adobe Analytics.25 mai 2023

  • Is Google Analytics 360 the same as Google Analytics?

    Google Analytics 360 comes with higher limits for audiences, conversions, custom dimensions and metrics and data retention than the standard version of Google Analytics, allowing for more depth and nuance in its reports.

  • Is Google Analytics 360 going away?

    Starting July 1, 2023, Universal Analytics properties will stop processing data (July 1, 2024 for Analytics 360).
  • Adobe Analytics' pricing is based on how much traffic your site gets. For many companies, this could be as low as $2,000 - $2,500 a month. However, if you're looking for analytics for a larger business – like an enterprise – you could easily spend upwards of $100,000 a year on this powerful platform.
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