[PDF] adobe audience analytics

  • What is the difference between Adobe Analytics and audience Manager?

    Analytics segments have more capabilities than Adobe Audience Manager segments. Audience Manager segments are always evaluated at a visitor level. Analytics segments can be defined at a visitor, visit, or hit level (or a combination of these levels).
  • Where can I find audience Analytics?

    See Audiences data

    Sign in to Google Analytics.Navigate to your view.Open Reports.Select Audience > Audiences.
  • What is audience Analytics?

    Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-centered approach is important because a speaker's effectiveness will be improved if the presentation is created and delivered in an appropriate manner.
  • Audience Manager collects first-party data from channels and devices (web analytics, CRM, device data, e-commerce, etc.). Unifies data into audience profiles, giving you a complete customer view across devices and channels.
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