[PDF] adobe brand guidelines 2019

  • What is Adobe's brand promise?

    Adobe Inc. Giving everyone everything they need to design and deliver exceptional digital experiences. Innovation, creativity, leadership. Innovative, creative, pioneering, expert, for everybody, inspirational.

  • What is Adobe brand personality?

    We are sincere, trustworthy, and reliable. Operating with integrity, being ethical, and treating others with respect is at the heart of Adobe's culture.

  • How do I create a brand with Adobe?

    Create your brand

    1On the homepage of Adobe Express, select Your stuff , and select Brands > Create brand.2Create a brand name.3Once you've created a brand folder, add any brand elements you've: upload Logos, select Colors, choose Fonts from Adobe Fonts library, and upload graphics. It's ok to leave some fields blank.
  • Brand guidelines are the set of rules that define the overall look and feel of your brand. They help you build a brand identity that your audience can recognize across all platforms. A comprehensive brand style guide outlines everything from your typography and color palette to your tone of voice and mission statement.
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