[PDF] adobe campaign manager wiki

  • What is Adobe Campaign manager?

    Adobe Campaign pulls together cross-channel customer data into a single view and then puts it to work to create personalized cross-channel campaigns that meet customers where they're at.

  • What is the difference between Adobe Campaign and Adobe Experience Manager?

    Adobe Campaign provides both marketing automation and marketing resource management functionality such as spend & financial management, workflow, and asset management. Adobe Experience Manager is a combined web content management system and digital asset management system.

  • Is Adobe Campaign a CRM?

    Adobe Campaign provides various CRM connectors for linking your Adobe Campaign platform to your third-party systems. These CRM connectors enable you to synchronize contacts, accounts, purchases, etc. They make for easy integration of your application with various third-party and business applications.
  • Adobe Experience Manager (AEM) is a content management system that optimises the authoring, management, and delivery of content and digital media. AEM has consistently outperformed its competitors and bridges the gap between creating content and offering an omnichannel experience personalised to your customers' needs.
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