[PDF] adobe identity graph

  • What does an identity graph do?

    What is an identity graph? An identity graph provides a single unified view of customers and prospects based on their interactions with a product or website across a set of devices and identifiers. An identity graph is used for real-time personalization and advertising targeting for millions of users.

  • What is the difference between identity resolution and identity graph?

    Identity resolution is one of the most critical applications of identity graphs; it is the process by which an identity graph connects identifiers from various platforms, channels, and devices and matches them to a single customer profile to create a unified customer view.

  • What is Adobe identity?

    Adobe Identity Service: Handles authentication and validation of the end-user, including federation and runtime Single-Sign-On (SSO). Adobe Admin Console: The Admin Console provides a central location for managing Adobe entitlements across your entire organization.
  • Identity resolution is the collection of the many and scattered data points that are tied to a user, collated into one single view of the user. A user's identity data points are scattered and anonymized, and might come from laptop browsers, cell phones, email subscriptions, maybe offline purchase history.
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Adobe Identity Graph

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Accenture

and how Adobe Experience Platform (AEP) MDM platforms perform identity resolution ... interactions to build an identity graph that.

[PDF] adobe identity management

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