The Formation of Customer Experience Through Offline-Online
Offline-online channel integration where online features are implemented in the services become less important for the economic value creation (Pine ...
The Formation of Customer Experience Through Offline-Online
Offline-online channel integration where online features are implemented in the services become less important for the economic value creation (Pine ...
Value creation through omnichannel practices for multi-actor
Keywords Channel strategy Business model
Omnichannel Value Chain: Mapping Digital Technologies for
It's very different and hard to capture online.” 3.2. Integrated Customer Traceability. When moving from one channel to the other integrated customer
Value creation through the integration of sales and marketing
Product information previously kept by salespeople
Business Model Transformation in Moving to a Cross-Channel
retailing the integrated multichannel strategy is known as cross-channel or target clients
The Impact of Integration Quality on Customer Equity in Data Driven
10 nov. 2017 the borderline of offline online and digital channels is diminishing as ... argued channel integration as a strategy for value creation.
Omni-channel retailing: propositions examples and solutions Mika
Omni-channel is meant to be a seamless integration of channels or customer touchpoints elements of which will hold different appeal or value creating
Dual-channel Supply Chain Integration Model Based on Double
value for customers. Based on the basic theory of dual-channel supply chain operation this paper constructs a dual-channel supply chain integration model
Toward the inter-channel synergy renaissance in emerging markets
offline–online retail integration in emerging markets. advantage and superior customer value creation lies in physical and human asset.
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