[PDF] adobe strategy

Strategy: Adobe's goal for Adobe's Digital Media business is to be the leading platform for creativity and digital document solutions; where Adobe offers a range of products and services that allow individuals, teams, small and medium businesses, enterprises, and government institutions, including both professionals
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  • What is the organizational strategy of Adobe?

    Adobe appears to operate with a functional organizational structure, whereby key areas of the business are separated according to focus areas and have their own leadership. Adobe's two functional areas are the Digital Media Business and the Digital Experience Business.

  • What is the strategic objective of Adobe?

    “Our strategy to empower everyone to imagine and express their ideas, create the world's best content and applications and power personalized digital experiences represents a massive market opportunity that will drive Adobe's next decade of growth,” said Shantanu Narayen, chairman and CEO, Adobe.18 oct. 2022

  • What makes Adobe unique?

    Data, content, and more — on a single platform
    Others focus on content. Only Adobe combines the most ubiquitous content creation tools on the planet with real-time customer profiles, AI designed specifically for digital experience, and connected marketing workflows.
  • At its core, Adobe's Creative Cloud strategy is about unleashing creativity for all, which is driving an increase in Creative Cloud total addressable market for 2022 to approximately $31 billion across creative professionals, communicators and consumers.
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