[PDF] HIV and AIDS Campaign - Anciens Et Réunions

What is CDC's let's stop HIV Together campaign?

CDC’s evidence-based Let’s Stop HIV Together campaign is aimed at stopping HIV stigma and promoting HIV testing, prevention, and treatment. The campaign is designed to reach a wide range of audiences, with resources created in both English and Spanish. The resources are designed for both consumers and health care providers.

Should HIV/AIDS campaign slogans be misinterpreted?

HIV/AIDS messages producers and reporters must research the interpretations of target audiences of such messages before any media campaign slogans are released. If possible misinterpretations are not controlled, the campaign messages are less likely to reap the desirable impact.

How much money is spent on HIV/AIDS prevention?

By comparison, in 2008 alone some $15.6bn (£10bn) was spent on HIV/Aids prevention around the world, mostly in developing countries. Early campaigns are widely credited by experts with making the difference in the West by raising awareness and changing behaviour.

Will the 5th decade of AIDS be a reassessment of global health?

The fifth decade of AIDS will take us to the SDG target date and reassessment of global health and development priorities. HIV/AIDS may not be central to global health discourse as it was earlier, but it will remain a yardstick by which to judge commitment and efforts, including, and especially in relation to, health security.