role of advertising</h6>

[PDF] THE ROLE OF ADVERTISING IN PROMOTING A - Theseus

The nature of the economical function of advertising is first of all to stimulate sales and increase the volume of profits from the sale of a certain product for a certain unit of time Advertising informs, creates the need for a product or service, and encourages people to purchase

[PDF] The role of advertising in image projection-the case of Dr Oetker

Successful advertising campaigns differentiate the product from its competitors; they remind them about the product as well as informing and educating potential consumers about important facts and hence, persuade them to buy the product

4 The Social Role of Advertising

For although mass media advertising is often intellectual and cultural rubbish, many advertisements have a technical brilliance and vitality of spirit which compare

[PDF] Functions of Advertising

What are the essential ingredients in advertising campaign management, including the role of advertising? 2 When should a company employee an external

[PDF] The role of the advertising agency - econstor

In this article the role of advertising agency in global marketing strategy has been examined The developed matrix examines the contingencies that influence the

[PDF] The Role of Advertising in Consumer Decision Making - IOSR Journal

Advertising is a subset of promotion mix which is one of the 4P's in the marketing mix i e product, price, place and promotion As a promotional strategy,