The strategy put a renewed focus in marketing and brand management, stimulating regional and domestic tourism, development of business and events tourism, niche product and rural tourism development, responsible tourism development, increasing investment in the tourism sector, transformation of the sector, promoting
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shown that the development of a tourism strategy can play a key role in engaging government, industry, destination communities and other stakeholders to
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National Long-Term Tourism Strategy 3 MINISTER'S FOREWORD The tourism industry makes a significant contribution to the Australian economy; employing
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