[PDF] Consumer segmentation within the sharing economy: The case of
Entire home, where the guests have the whole accom- modation for themselves, is the overall most common option on Airbnb, followed by private room, and then
[PDF] Why tourists choose Airbnb: A motivation-based segmentation study
to Airbnb, segmenting Airbnb users in accordance with these motivations, and then profiling the resulting segments Airbnb choice also was more generally
[PDF] Consumer segmentation within the sharing economy_ The case of
20 fév 2019 · Do Airbnb hosts target their listings at a specific guest profile? Do guest preferences match with host targeting? To answer this question, we
[PDF] AIRBNB CASE STUDY - ISCTE-IUL Repository
Although Airbnb represents a new business model, it has been adapting and It has recently reached for an additional customer segment, the one of business
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