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focused specifically on influencers in the beauty industry To gain more marketing, and what kind of communication theory is behind their influence Who is a
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nowadays, the roles of Social Media and Social Media Influencers are of crucial importance to beauty brands; and that marketers, of this sector, should focus on
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way, beauty companies send products to social media influencers in the marketers used influencer marketing including, engagement-building, awareness -
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1 With consumers becoming increasingly savvy at spotting when they are being sold to, the beauty industry has recog- nised that while celebrities can still be
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Influencer marketing is being used more and more by brands to reach and customer relationship with the beauty industry, Instagram, influencers and product
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PURCHASE INTENTION: THE COSMETIC INDUSTRY Keywords: Social media marketing, influencer marketing, social media influencers, purchase intention
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