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What Is Association Rule Mining? ▫ Association rule mining Basket data analysis, cross-marketing, catalog design, loss-leader analysis, web log Mining Association Rules - An Example For rule A ⇒ C : 20Rules ppt) ▫ Alípio Jorge
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Introduction to Data Mining 4/18/2004 2 Association Rule Mining ○ Given a set of transactions, find rules that will predict the occurrence of an item based on
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Find human-interpretable patterns that describe the data (Clustering, Association Rule Mining, Sequential Pattern Discovery) From [Fayyad, et al ]
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What are association rules (AR) and what are Association Rules – the parameters σ and γ Sampling: mining on a subset of given data, lower support
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of frequent itemsets and association rule mining ▫ Motivation: Finding inherent regularities in data ▫ What products were often purchased together? — Beer
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Discretization of the attributes during association rule mining ▫ rule WS 2003/ 04 Data Mining Algorithms 8 – 82 Quantitative Association Rules age(X
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Frequent pattern mining searches for recurring relationships in a given data set data mining systems should provide capabilities for mining association rules
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