[PDF] Principes de marketing - Pearson France
C'est aujourd'hui Chapitre 1 La définition du marketing 3 ©2019 Pearson France - Principes de marketing, 14e éd Gary Armstrong Philip Kotler
[PDF] Principes de marketing - Pearson France
la mondialisation 28 ©2019 Pearson France - Principes de marketing, 14e éd Gary Armstrong Philip Kotler
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AU TERME DE CE CHAPITRE, VOUS SAUREZ Chapitre © 2013 Pearson France – Principes de marketing, 11e édition – Gary Armstrong, Philip Kotler
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