15 oct. 2009 15th Edition 9780133856460 by PHILIP KOTLER; KEVIN KELLER
Pearson Education Inc. Authorized translation from the English language edition entitled MARKETING MANAGEMENT
2015 Pearson France - Marketing Management - Philip KOTLER Kevin KELLER
Première partie. Comprendre le marketing management. 1. Le marketing aujourd'hui. 3. 2. Élaborer la stratégie et le plan marketing. 41. Deuxième partie.
30 nov. 2015 The 15th edition of Marketing Management is a landmark entry in the ... Reprinted with permission of The Free Press a Division of Simon ...
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Les médias payés possédés et gagnés 15 2015 Pearson France - Marketing Management - Philip KOTLER
réalise l'édition francophone de Marketing Management depuis. 15 ans. Découvrez le « Kotler» nouvelle génération
By implementing the latest marketing strategies organizations can better withstand the competitive market. Strategic Marketing Management and Tactics in the.
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