du travail d'analyse. Mots clés. ANALYSE DE DONNEES ENTRETIEN DE GROUPE
L'analyse des données et la synthèse des résultats selon des méthodes Le guide d'entretien semi structuré ou scénario du focus group permet de définir ...
popularity analysing qualitative data
Because focus groups are a variety of qualitative research the following discussion examines qualitative analytic approaches. ANALYZING FOCUS GROUP DATA. 111.
Parfois le chercheur peut utiliser une discussion de groupe organisée dans un autre but – comme
100 Nombre de focus groups. 100 durée des focus groups. 101 intervalles entre les Fg. 101 langue. 102 la retranscription. 102 5 / feed back. 104 6 / analyse
ANALYSE DES RESEAUX SOCIAUX DE LA PLANIFICATION FAMILIALE Focus group femmes Fokoro
de discussion (Focus Group) L'analyse des données collectées demande des ressources humaines et ... la retranscription puis l'analyse du verbatim.
RESULTATS DE DISCUSSIONS EN GROUPE (Focus Group). Questions 1 et 2 : 1. Quelles sont les différentes relations/partenaires non-financier(ère)s que vous avez
Lorsqu'il est utilisé à la suite d'un programme pour en évaluer l'impact il permet de comprendre
Focus group analyses that reflect this viewtend to emphasize how group members collaborate on some issue how theyachieve consensus (or fail to) and how they construct shared meanings aboutcommercial products communications or social concerns The phenomeno-logical approach to analysis is almost the opposite
Focus Groups 4 An Overview 5 Guiding Principles for the Group 6 Steps in Planning Focus Groups 7 Tips for Conducting Focus Groups 8 Role of the Observer 9 Difficult Situations 10 Qualities of an Effective Focus Group Facilitator 11 Recording Focus Groups Roles and Responsibilities of Note Takers Focus Group Note Taking Form
The intent of this chapter is to present an overview of focus group analysis—analysis that is practical systematic and verifiable The Purpose Drives Analysis Throughout the analysis process remember the purpose of the study The purpose will guide the direction depth and intensity of analysis
provides some practical steps for the analysis of individual data as well as focus-group data using examples from the author’s own research in such a way as to assist the newcomer to qualitative research to engage with the methodology
Focus groups are a type of qualitative research. Observations of the group’s dynamic, their answers to focus group questions, and even their body language can guide future research on consumer decisions, products and services, or controversial topics. Focus groups are often used in marketing, library science, social science, and user research disci...
Focus groups are primarily considered a confirmatory research technique. In other words, their discussion-heavy setting is most useful for confirming or refuting preexisting beliefs. For this reason, they are great for conducting explanatory research, where you explore why something occurs when limited information is available. A focus group may be...
Once you have determined that a focus group is the right choice for your topic, you can start thinking about what you expect the group discussion to yield. Perhaps literature already exists on your subject or a sufficiently similar topic that you can use as a starting point. If the topic isn’t well studied, use your instincts to determine what you ...
The questions that you ask your focus group are crucially important to your analysis. Take your time formulating them, paying special attention to phrasing. Be careful to avoid leading questions, which can affectyour responses. Overall, your focus group questions should be: 1. Open-ended and flexible 2. Impossible to answer with “yes” or “no” (ques...
It is important to have more than one moderator in the room. If you would like to take the lead asking questions, select a co-moderator who can coordinate the technology, take notes, and observe the behavior of the participants. If your hypotheses have behavioral aspects, consider asking someone else to be lead moderator so that you are free to tak...
Depending on your research topic, there are a few sampling methodsyou can choose from to help you recruit and select participants. 1. Voluntary response sampling, such as posting a flyer on campus and finding participants based on responses 2. Convenience sampling of those who are most readily accessible to you, such as fellow students at your univ...
A focus group is not just a group of people coming together to discuss their opinions. While well-run focus groups have an enjoyable and relaxed atmosphere, they are backed up by rigorous methods to provide robust observations.
Consider conducting a tech check prior to the arrival of your participants, and note any environmental or external factors that could affect the mood of the group that day. Be sure that you are organized and ready, as a stressful atmosphere can be distracting and counterproductive.
Indeed, there is no onebest or correct approach to the analysis of focus group data. As with othertypes of data, the nature of the analyses of focus group interview data shouldbe determined by the research question and the purpose for which the data arecollected.
Focus groups are a type of qualitative research. Observations of the group’s dynamic, their answers to focus group questions, and even their body language can guide future research on consumer decisions, products and services, or controversial topics.
The important point to be made is thatthe level and detail of analysis of focus group data can be increased consider-ably through use of the computer. At the same time, the computer can be an extremely useful tool for data reduction. It can also be used for uncoveringrelationships that might otherwise go unnoticed.
Still, the main analytic work occurs after the focus group discussionends. Above and beyond the hard data provided by the transcript, qualitativeanalyses of focus groups involve other often equally important considerations. The following draws from discussion in A. E. Goldman and McDonald (1987,pp. 164–166).