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CAN I TRUST YOU @INFLUENCER? REASONS WHY

15 may 2020 that influence trust in an influencer-follower relationship on the social media platform. Instagram. To reach this goal 29 digital natives ...



#InstaFamous: The Effect of Influencer Type and Brand Familiairity

KEY WORDS Social media influencers celebrity influencers



Analysis on How Social Media Influencers Affect Purchasing Tendency

This essay mainly focuses on how can social media influencers affect purchasing tendency and why social media influencers can affect people's purchasing 



Changing the Instagram Game – The rise of a new Influencer

26 jun 2020 Today's social media influencers are an established and powerful marketing tool for brands but there could soon be a new competition.



VIRTUAL INFLUENCERS - anonymous celebrities on social media

25 jun 2019 Virtual influencer is a new phenomenon operating on social networks. Since this is new there is not a lot of research about that field.



The impact of influencers on advertising and consumer protection in

EASA 2018



Cost structure and revenue streams in social media collaborations

Social influencing social media



The Impact of Influencer Marketing on Consumers Attitudes

21 may 2018 An influencer is regarded as a person who has built up a lot of followers on a social media platform such as Instagram and companies are today ...



Running head: THE EFFECT OF VIRTUAL INFLUENCERS AND

They also provide practical guidelines for influencer marketing. Keywords: virtual influencers social media influencers



The impact of congruence between brand consumer and social

13 jul 2018 Influencer marketing takes place on commercial websites personal blogs and social networking sites like Instagram