14 sept. 2019 To support the active influence Youtubers have over their young is that viewers often participate in active and live chats with other fans ...
8 mai 2017 Influence marketing presents a new angle to look at the subject. YouTubers can be seen as influencer marketers as they have their own ...
as YouTubers or vloggers possess a substantial influence on their viewers (Lee & Watkins
confirms that there is an influence on teenagers aged 12-18 years in the German part of How YouTubers are influencing their audience .
26 sept. 2016 The influence of YouTubers on teenagers. A descriptive research about the role YouTubers play in the life of their teenage viewers.
From a socio-psychological and communicological perspective a mixed methodological design was applied to carry out the audience study
1 oct. 2018 Tweens adolescent
of the YouTuber may influence their intention to exercise with him/her. with fitness YouTubers could affect viewers' POEs and PSRs WI
Therefore it has been decided to research the influence of Female fitness vloggers on the empowerment and positive liberation of their female audience.
9 déc. 2018 influence their audiences more than traditional celebrities because of ... 'unpolished' and 'unedited' reality of YouTubers' personae and ...
18 juil 2021 · They gather knowledge regarding the products and communicate to the millennials regarding the positive and negative sides of the product
15 jan 2023 · Their users are exposed to the content generated by influencers – social media creators with loyal audiences The aim of this paper is to
A large number of YouTubers post videos to teach their viewers how to use certain products from makeup cosmetics to food even toys are addressed Others only
14 sept 2019 · In an article “Social media celebrity and the institutionalization of YouTube” by Mingyi it argues how there is a new strategy and platform
8 mai 2017 · The empirical study aims to examine Finnish female lifestyle YouTubers' impact on their audience Viewers' buying behavior influenced by
26 sept 2016 · The influence of YouTubers on teenagers A descriptive research about the role YouTubers play in the life of their teenage viewers
Therefore this paper focuses on the current YouTube market combining various video categories and YouTuber characteristics to explore the influence of self-
1 oct 2018 · This study focuses on the relationship between preadolescents and youtubers with the objective of observing how tweens integrate youtubers as
analyzed thoughts to the audience YouTubers have thousands of followers who likes their videos comments and shares on YouTube [3]
28 déc 2022 · Finally based on the findings this paper focuses on the YouTube market and proposes strategies that YouTubers can improve to increase viewers'