2021?9?4? The Covid-19 pandemic has impacted many people organizations
the business. We use a descriptive case study approach with PEST (Political Economic
The research strategy of the second part of this study is based on PEST analysis which is applied to evaluate the current situation of the airline industry.
2020?6?1? Then PESTEL and scenario analysis is explained and described how it can be used in a research. Lastly
AIRASIA BHD ENHANCED SWOT ANALYSIS. 2. 9. MALAYSIA PESTEL ANALYSIS. 2. 9.1. Political Factors. 9.2. Economic Factors. 9.3. Social Factors.
PEST analysis is needed to investigate the external factors affecting the company. It shows how political economic
2021?5?27? reporting Framework & Guidelines ... Undertook 2? Celsius climate scenario analysis ... transferring manual risk registers to Red Radar ...
to maintain its dominance. Some of tools employed include Ratio Analysis PEST. Analysis
Firstly the paper will provide a general background of the airline industry
Keyword: AirAsia Airline