Offline-online channel integration where online features are implemented in the services become less important for the economic value creation (Pine ...
Offline-online channel integration where online features are implemented in the services become less important for the economic value creation (Pine ...
Keywords Channel strategy Business model
It's very different and hard to capture online.” 3.2. Integrated Customer Traceability. When moving from one channel to the other integrated customer
Product information previously kept by salespeople
retailing the integrated multichannel strategy is known as cross-channel or target clients
10 nov. 2017 the borderline of offline online and digital channels is diminishing as ... argued channel integration as a strategy for value creation.
Omni-channel is meant to be a seamless integration of channels or customer touchpoints elements of which will hold different appeal or value creating
value for customers. Based on the basic theory of dual-channel supply chain operation this paper constructs a dual-channel supply chain integration model
offline–online retail integration in emerging markets. advantage and superior customer value creation lies in physical and human asset.