Rosenberg 1977; Linda and Oliver 1979; Oliver 1977;. Swan and Trawick 1980; Westbrook 1980). Fredrick Trawick (1980) "Satisfaction Related to Predictive vs ...
A congitive model of the antecedents and consequences of satisfaction decisions. Oliver Richard L. JMR
Oliver R.L. (1980) A cognitive model of the antecedents and consequences of satisfaction decisions
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(Oliver 1980; Tse and Wilton 1988). Although inferred and perceived confirmation are both good predictors of satisfaction inferred confirmation suffers
Selon Oliver (1980) la satisfaction est fonction des attentes préalables. (Olshavsky et Miller
As presented by. Oliver (1980) consumers are believed to form expec- tations of product performance characteristics prior to purchase. Subsequent purchase
cannot be judged discretely. An important distinction between the two approaches is drawn by Oliver (1980) who suggests that subtractive disconfirmation
review of the consumer satisfaction literature see Oliver. (1980a) and Czepiel Oliver's (1980b) study re- lating antecedents of satisfaction (expectation ...
their valuable comments on drafts of this article. tended cognitive model (Oliver 1980a). Although a few longitudinal studies of consumer behavior have been re-.
A congitive model of the antecedents and consequences of satisfaction decisions Oliver Richard L JMR Journal of Marketing Research (pre-1986); Nov 1980;
processus cognitif a été introduit par Oliver (1980) et connu sous l'appellation modèle de disconfirmation des attentes Selon ce modèle la satisfaction
the aim of this study was to test Oliver's customer loyalty model (1980 1997) which explains the satisfaction-loyalty relationship using the theory of
OLIVER Richard L (1980) A cognitive model of the antecedents and consequences of satisfaction decisions Journal of Marketing Research Vol 17 No 4 460-469
Certains chercheurs comme Westbrook (1980) et Oliver (1997) ont analysé l'influence des dimensions affectives d'ordre général sur la satisfaction
nombreux auteurs (Bearden Teel 1983 ; Day 1984 ; Oliver 1980 ; Fornell 1992 ; Oliver 1997) Elle s'intéresse notamment aux processus psychologiques