IAB FY 2018 Podcast Ad Revenue Study. A Detailed Analysis of the US Podcast. Advertising Industry. Prepared by PwC. June 2019. DRAFT
FY 2018 Podcast Ad Revenue Study: A Detailed Analysis of the US Podcast. Advertising Industry. Prepared by PwC. June 2019.
10 juil. 2020 Spotify. Vox Media Podcast Network. WarnerMedia. Westwood One. Wondery. 2. FY 2019 Podcast Ad Revenue Study July 2020 ...
A slow-starting podcast ecosystem and sales infrastructure has held back ad revenue for podcasts in Canada. A spike in investment and new initiatives in
5 août 2021 per day in 2020 relative to 2019 with nearly all forms of video viewing increasing ... TV advertising revenue is set to rebound in 2021
18th September 2019. Listen Up! The Rise of Digital Around 80% of revenue is mobile. ... 2019. 2020. 2021. 2022. 2023. Europe: Podcast Ad Spend (EURm).
12 oct. 2020 Key economic data on the cultural and creative industries in 2019 ... (BVDW) podcast ad revenue will reach €14 million.
Jul 10 2020 · In 2019 US podcast advertising revenues grew 48 to $708m $257 4 $313 9 $344 7 $479 1 $503 9 $708 1 Self-Reported Total Market Estimate 2017 2018 2019 Self-Reported & Total Market Podcast Revenues (2017-2019) ($ millions) 46 48 FY 2019 Podcast Ad Revenue Study July 2020 14
PwC IAB FY 2020 Podcast Ad Revenue Study 16 Podcast Advertising Revenues Percentage Share Pricing Model (2019-2020) 93 5 2 2020 Cost per thousand Series ownership Flat fee 84 10 6 2019 Over 90 of revenues were based on CPM buys Note: Series ownership’s shift YoY was largely driven by one respondent’s heavy investment changes
Podcast Ad Revenue Share by Pricing Model (2019-2021) Cost per thousandSeries ownershipFlat Fee 2 1 10 6 5 5 2019 2020 2021 84 93 94 Note: Based on self-reported data 16 Share of annual commitments returned to pre-pandemic levels—likely due to less market
Podcast advertising revenue is forecasted to exceed $1B by 2021 2018 self-reported advertising revenues represent the 22 companies surveyed less than 100 of the podcast advertising market *2019 - 2021 revenues are a forecast based upon self-reported estimates and projected market sizing 7 FY 2018 Podcast Ad Revenue Study June 2019
Up 26 year-over-year podcasting continues to be one of the fastest growing digital channels—growing two times faster than digital advertising overall (+11 *) Revenues are projected to more than double between 2022-2025 to ~$4 billion Revenue growth is being fueled by investment from advertisers across multiple categories and genres
Podcast audiences represent a growing segment of effective marketable media Podcast ad revenues are expected to reach over $1 Billion in 2020 a 14 increase from 2019 according to the IAB Podcast Advertising Revenue Study conducted by PwC US Podcasts offer advertisers a hyper-focused audience that chooses to listen to that content