17 août 2017 Click-through rate (CTR) prediction is a large-scale problem that is essential to multi-billion dollar online advertising industry. In the.
Native Ad Click: Exploring Landing Page. Presentation Style & Media Usage In many instances clicking on the ad leads users to a second destination
Abstract. With the development of the Internet online advertising spreads across every corner of the world
Information systems Computational advertising. KEYWORDS. CTR prediction Recommender system
Network for Ad Click Predictions. In Proceedings of ADKDD'17 Halifax
29 janv. 2019 a bid optimizing strategy called optimized cost per click (OCPC) ... ditioned on a user u and a clicked ad a as p(c
L'Ad Server principal répond par un document XML VAST et un ad Wrapper comprenant les URI des impressions