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Introducing How B2B Brands Grow - Foleon

In the Ehrenberg-Bass marketing universe there is no room for brand love loyalty campaigns differentiation or hyper-targeting There is only “Mental Availability” and “Physical Availability” a simple but profound mental model which states that buyers choose brands that are “e a s y t o m i n d ” a n d “e a s y t o ? n d ”



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Nov 6 2012 · utilizes targeting and segmentation to “push” carefully crafted marketing messages out via a variety of advertising sales and social media channels to the most likely potential customers But stray into the pull marketing universe and prepare to be inundated by a plethora of widely divergent definitions Some people would define



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Jul 21 2003 · the marketing universe is the customer It’s the customer who sets the rules and the marketer who responds Robert Wientzen CEO Direct Marketing Association Chapter Overview “They’re the best ” “I always eat there ” “I only fly with that airline ” “I buy my electronics at that store ” These words are music to a marketer’s



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