Airbnb: The emerging player of Sharing Economy in UAE
12 Dec 2017 Case Studies in Business and Management. ISSN 2333-3324 ... Disadvantages New Market Entry Strategy of Airbnb
DIGITAL MARKETING: THE AIRBNB MODEL Abstract With the
With the use of numerous digital tactics and channels digital marketing Case Study:AIRBNB ... The aim of the marketing strategy adopted is to reach.
Trust in the sharing economy : the AirBnB case
communication take place and present an interpretive case study in order to offer a rich belief that the other party (specifically the AirBnB host)
Airbnb
Airbnb makes for an ideal case study to highlight best-in-class brand and It was marketing that made the experience of using Airbnb a delight for host ...
The Rise of the Sharing Economy: Estimating the Impact of Airbnb
18 Nov 2016 by studying the case of Airbnb a prominent platform for short-term ... hotel room revenue as a function of Airbnb entry in the market.
Airbnb boosts mobile app install rate by 19% using Branchs
CASE STUDY. Airbnb boosts mobile app install rate by 19% using Branch's powerful linking infrastructure. Airbnb the community marketplace providing access.
Halbert Myre
& Pacheco
A Study of Airbnb as a Potential Competitor of the Hotel Industry
1 Dec 2014 The second key area of literature for study looks at the importance of competitor analysis in marketing strategy and closely observes the ...
Airbnb buy-to-let investment and tourism-driven displacement: A
Second Airbnb gives way to a hyper-flexible rental market that for tenants implies increasing addressed in this paper through a case study of Lisbon.
HOTEL INDUSTRY COMPETITIVE RESPONSES AGAINST AIRBNB
A case study of hotels vs. Airbnb in Helsinki. Master's Thesis. Javier Savolainen. Aalto University School of Business. MSc Degree Programme in Strategy.
