Adobe Named a Leader Among Data Management Platforms in Asia

NEW DELHI India – 12th August



Adobe Audience Manager

classroom and virtual course. This course provides you with a basic understanding of the functionality of a Data Management Platform (DMP). It also describes 



Adobe Named a Leader Among Data Management Platforms in Asia

Singapore — August 14 2019 — Adobe (Nasdaq:ADBE) today announced that Adobe Audience Manager



Adobe Named a Leader Among Data Management Platforms in Asia

SYDNEY Australia – 5 August



Delivering on the Experience Promise: A DMP Roadmap to Maturity

Chrome cookies. IE/Edge cookies. Firefox cookies. People-Based Identity. Device-Based Identity. Trend - Replacement of 3rd party cookies. Audience Manager.



AAM – Target Integration

e.g. Analytics. Target agreement AAM agreement



Best Practices for Using Second- and Third-Party Data.

Extend audiences by ingesting first-party data into your DMP and run lookalikes using Audience Marketplace



ADOBE ANALYTICS CLOUD COMMUNITY MEETUP

Audience Manager segments available as dimensions in Analytics. • 1st productized integration between a. DMP and analytics engine.



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01-Nov-2017 Adobe Analytics Brings High-Growth Businesses Added Intuitive Insights and Continuous ... management platform (DMP) Adobe Audience Manager.



Audience Manager Maturity Model

Leveraging the Adobe Device Co-Op or other device graphs to achieve a single view of the customer. Private data sharing or 2nd party data.