Source: https://www.researchgate.net/profile/Ana-Ispas-2/post/Any-ideas-regarding-the-brand-of-the-country-in-the-world-tourism-market/attachment/59d6201979197b807797e93c/AS%3A288753156411393%401445855526504/download/Destination+Marketing+and+Management++Theories+and+Applications.pdf