Source: https://euipo.europa.eu/knowledge/pluginfile.php/28196/mod_data/content/1767/M%C3%A9moire%20Le%20consommateur%20tromp%C3%A9%20par%20les%20marques%20de%20produits%20et%20services%20L%C3%A9a%20RUDLOFF.pdf