Source: https://www.researchgate.net/profile/Francoise-Conchon/publication/238711815_METHODES_D'ANALYSE_ET_D'INTERPRETATION_DES_ETUDES_QUALITATIVES_ETAT_DE_L'ART_EN_MARKETING/links/558d1a7d08ae40781c207f88/METHODES-DANALYSE-ET-DINTERPRETATION-DES-ETUDES-QUALITATIVES-ETAT-DE-LART-EN-MARKETING.pdf