Source: http://univ-bejaia.dz/jspui/bitstream/123456789/10949/1/Etude%20socio-s%C3%A9miotique%20des%20%C3%A9motic%C3%B4nes%20dans%20la%20communication%20des%20marques.%20Cas%20de%20Pepsi..pdf