Source: https://www.researchgate.net/profile/Peter_Stockinger/publication/307887688_La_communication_visuelle_Le_visuel_publicitaire_Seminaire_L3_Paris_INALCO_2016_-_2017/links/57d0805308ae0c0081deac29/La-communication-visuelle-Le-visuel-publicitaire-Seminaire-L3-Paris-INALCO-2016-2017.pdf