Source: https://www.researchgate.net/publication/278622352_La_rhetorique_des_slogans_publicitaires_russes_postsovietiques_tradition_ou_innovation/fulltext/55f8e1d308aeafc8ac1c0b27/278622352_La_rhetorique_des_slogans_publicitaires_russes_postsovietiques_tradition_ou_innovation.pdf