Source: https://files.fisher.osu.edu/department-finance/public/2022-01/passenjohn_607274_33020055_SIM - FB Stock Analysis Passen.4.pdf?VersionId=mMagx2Y5VxLNVfjYAXTaDelqR5HPv9C5?VersionId=mMagx2Y5VxLNVfjYAXTaDelqR5HPv9C5