Our History.
Rebel started from humble beginnings as a single store in the Sydney suburb of Bankstown in 1985.
Since that time, it has grown to become an extensive network of more than 160 stores across Australia.
The Rebel business was acquired by Super Retail Group in November 2011..
It will run nationally on television, social, digital, ambient and across out-of-home advertising.
Motivating people to reach their sporting potential, Rebel reminds us all of what sport has to offer in its new positioning campaign, Sport Is Calling..
Rebel Sport now has 43 stores in selected cities and an online store..
About Rebel Sport
The first Rebel Sport store was opened in Panmure, Auckland in 1996.
The concept of a sports superstore where shoppers could choose from a huge range of the biggest and best brands in the world was, and still is, unique.
Part of the Briscoe Group of companies Rebel Sport has stores nationwide..
Rebel (formerly Rebel Sport) is an Australian sport equipment and related apparel chain..
Rebel Sport started as a single store in the Sydney suburb of Bankstown in 1985 and Amart Sports commenced operation in 1976 .
Since that time, they have grown to become the largest sporting and leisure goods retailer with over 165 stores and 6,000 staff across Australia..
It will run nationally on television, social, digital, ambient and across out-of-home advertising.
Motivating people to reach their sporting potential, Rebel reminds us all of what sport has to offer in its new positioning campaign, Sport Is Calling..
Rebel Sport started as a single store in the Sydney suburb of Bankstown in 1985 and Amart Sports commenced operation in 1976 .
Since that time, they have grown to become the largest sporting and leisure goods retailer with over 165 stores and 6,000 staff across Australia..
To inspire all Australians to chase their sporting dreams and passions..
Today we're Australia's leading sports retailer offering the biggest range and the best global brands.
With 160 stores across Australia our team is 6000 strong and together, we inspire all Australians to chase their sporting dreams and passions.
At rebel we believe in the transformative power of sport..
In 1985 we opened our first rebel store in Bankstown, Southwest Sydney.
Today we're Australia's leading sports retailer offering the biggest range and the best global brands..
