A graduate degree in brand management affords several useful skills to students who pursue it. This includes the abilities to understand how consumers make buying decisions, to analyze marketing strategies of competitors, and to effectively use social media and other platforms as promotional tools.
Graduates from this programme can seek positions in international firms within marketing, strategy, brand and product management, sales and marketing research.
To become a brand manager, a bachelor's degree in marketing and three to five years of experience are necessary. Some employers prefer specialized certifications or an MBA degree.
To become a brand manager, a bachelor's degree in marketing and three to five years of experience are necessary. Some employers prefer specialized certifications or an MBA degree.
What does a brand manager do?
Brand management is the thoughtful and intentional job of growing the positive reputation, value, market share and impact of a brand through the active management of the brand’s positioning in a competitive marketplace and the curation of the consumer’s experience of that brand across multiple touchpoints.
What Exactly Is Brand Management?
Brand management is creating and maintaining a strong, recognizable brand.
This includes developing and managing your brand's image, identity, and reputation.
As a brand manager, you'll define and create relationships with customers, employees, partners, and stakeholders.
Brand management is a strategic process where you’ll align your brand strateg.
What is a brand management degree?
This concentration in Brand Management is part of a broader Integrated Marketing degree and is therefore grounded in the context of the larger scope of the marketing mix, and provides more business and marketing context than a degree focused solely on brand or advertising.
Where can I get a luxury & brand management degree?
SCAD's luxury and brand management degrees are offered in Atlanta, Savannah, and online via SCADnow.
Through wide-ranging electives, internships, and thesis research, you’ll learn to create your own compelling proposals and business solutions relevant to the international luxury market.
Why do you need a brand management certificate?
Brands are often a central organizing principle of successful organizations — guiding decisions and actions.
Whether you’re a brand marketer, business leader, or entrepreneur, this certificate program provides an essential framework to build and manage a great brand.
