Brand management lecture notes pdf

Since then, the number of brand related journal articles and of brand management books have increased exponentially, particularly in the last 20 years.
Two academic Journals (the Journal of Brand Management and the Journal of Product and Brand Management) are entirely devoted to the study of brands.

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Brand management, on the other hand, is about managing the branding process.
Brand management is multifaceted, complicated and complex.
Brand management is a creative and conscious effort in branding, which makes brands acquire value and positive perception by the stakeholders.
Brand management is a process which produces rewards over time.